A decade after its formation the Missouri Foundation for Health developed a new strategy for grantmaking. Self-evaluation of lessons learned and new leadership fueled the impetus to change, but it was also necessary to reaffirm the foundations goals with the partners and relationships already in place. This website guides viewers through MFH’s journey through reflection on the past, development of a new strategy, and the future impact of the foundation’s work to improve the health of Missourians.

Advertisement graphic for special edition of the St. Louis Business Journal celebrating 25 years of business in St. Louis

This Funding Programs brochure was used to introduce potential grantees to the health issues MFH was targeting for 2011. The inside back cover also serves as a pocket folder for tailoring this general information with additional fact sheets and hand outs for specific audiences.

Reinsurance Group of America Technology Partners is an internal department focused on the application of web and software based applications to develop and enhance the underwriting capabilities of clients. For a service called The Insurance-to-Institution Solution, I designed the i2i logo to reference the familiar concept of “business-to-business” and to create a mnemonic typographic solution. It uses the three colors of the RTP group and the number two physically traces a path from “i to i.”

An annual look at the state of the commercial real estate market for Colliers Turley Martin Tucker. Being part of the larger Colliers group of agencies, it was important to customize graphs and maps for marketing and research specific to St. Louis, while adhering to recognizable graphic standards.

This postcard explains how MFH collaborates with nonprofits to increase their opportunities for federal funding by working with an organization with financial leverage and grant-writing experience. The goal of MoCAP is to maximize the amount of available federal grant money “captured” by Missouri organizations.

Identity for retail store on Cherokee Street’s Antique Row that specializes in locally-made goods from local businesses, non-profits, young entrepreneurs, authors, musicians, filmmakers, artisans and artists who are within a 50 mile radius of St. Louis, MO.

Reinsurance Group of America’s human resources department developed new recruiting materials for domestic and international offices. To emphasize the generous benefits of employment at RGA, I developed a new identity for materials under the heading “Total Rewards.” This logo uses colors defined by corporate graphic standards and has a universal aesthetic to suit RGA’s global operation. Positive and negative spaces create a plus sign and equal sign—the equation that illustrates the benefits of employment with RGA as the sum of all the components. Elements like the equal sign can be incorporated with new elements to create active statements like “Total Rewards = Compensation.”

At national health conferences a poster session allows attendees to study and restudy your information and discuss it with you one on one. This poster for MFH’s Healthy & Active Communities funding program draws people in with bold graphics and displays a wealth of information about how HAC can bring positive changes to improve the health of communities.

Identity design for Commercial Real Estate Women – St. Louis, a membership organization dedicated to advancing the success of women in commercial real estate by achieving parity in opportunity, influence and power in the industry. Visit them online at www.crewstl.org.