Reinsurance Group of America’s human resources department developed new recruiting materials for domestic and international offices. To emphasize the generous benefits of employment at RGA, I developed a new identity for materials under the heading “Total Rewards.” This logo uses colors defined by corporate graphic standards and has a universal aesthetic to suit RGA’s global operation. Positive and negative spaces create a plus sign and equal sign—the equation that illustrates the benefits of employment with RGA as the sum of all the components. Elements like the equal sign can be incorporated with new elements to create active statements like “Total Rewards = Compensation.”