Eat-Rite or don’t eat at all. And if you can’t do that, eat smart. A childhood obesity prevention effort wanted a way to brand healthier food choices in stores and school cafeterias. The simple bold colors and shapes are meant to help this identifier stand out on shelves and menus. Originally I sketched hand-drawn letters that fit the apple shape but decided to start with an actual font and extrapolate from there. This would provide some continuity to the letter forms. Oh Hobo, how I’ve missed you.