A work in progress. My brother started a food blog and wanted a logo that could be used across the social media environment. His writing style cuts right to the heart of the story.  How can the letter forms evoke the sharpness of the blade and the wit? I had to think vertically, horizontally, and… squarely. I see some things I’d like to continue to refine but so far this has been a creatively rewarding experience. Get a taste at Pen + Knife.