I started a contract gig in August, 2018 with Mercy. Coming full circle in a way because my first job ever was temp-to-perm at BJC HealthCare. It’s crunch-time at the end of the year and I’m working on a little bit of everything: PowerPoint presentations, maps, infographics, posters, ads, you name it.

Mercy has hospitals and clinics spanning four states but the marketing efforts are centered in St. Louis. To achieve a unified look, or “One Mercy,” they start with a strong brand and identity guidelines. This is a benefit not only to maintain consistency, but has also made it easy for me to understand the brand values and hit the ground running. Continue reading →