They say you can’t manage what you don’t measure. USGBC-Missouri Gateway Chapter began a new campaign to improve energy efficiency in buildings—to reduce environmental impacts while simultaneously lowering utility bills—as part of the City of St. Louis Sustainability Plan. I developed this logo to brand news, information, and resources of the campaign using a color palette compatible with other efforts of the Chapter. The idea of “measuring/gauging/metering” data took me to the image of an analog graphic equalizer display on stereo receivers. And these columns readily call to mind buildings, from small to large. A cityscape of green buildings, each reaching for the goal of greater efficiency highlighted by the light green “peak” of performance.